Range includes quilting fabrics, ribbons, buttons, trims, patterns and DIY kits for quilts, table runners and pillow covers.

License Global

January 30, 2023

1 Min Read
Promotional image for the  Riley Blake Designs RHS fabric line.
Promotional image for the Riley Blake Designs RHS fabric line.

The Royal Horticultural Society (RHS) has announced a licensing agreement with U.S.-based family-owned fabric manufacturer, Riley Blake Designs, to bring RHS-inspired cotton quilting and sewing fabric to a large number of online and physical outlets worldwide. 

The range includes multiple products, from quilting fabrics (by-the-yard and in various sizes of pre-cut bundles) and ribbons, buttons and trims (all coordinated with the fabric collections) to quilting and sewing patterns and several DIY project kits to create quilts, table runners and pillow covers. 

The designs of the fabrics and associated items are inspired by style guides based on the RHS Lindley Collections, the world’s finest collection of botanical art. 

Distribution, planned for later this year or early 2024, will be through over 3,000 independent fabric and quilt stores, more than 15 distributors and specialty-fabric e-commerce in the U.S. and its territories, as well as Canada, U.K., EU, Australia, New Zealand, Japan and South Korea.  

“The RHS is a leading name in horticulture with a global reputation and access to some truly breathtaking artwork which is ideally suited for a range of beautiful and desirable fabrics,” says Cindy Cloward, owner, creative director, Riley Blake Designs. “We’re sure the fast-growing international quilting and sewing market will be as thrilled by this partnership as we are.” 

Related:RHS and Surface View Launch New Prints for Children’s Market

“Riley Blake Designs is rightly admired for the skill of its designers and the colorful, fresh beautiful and inspiring fabrics and patterns it produces,” says Cathy Snow, licensing manager, RHS. “We’re delighted to be partnering with this leading fabric manufacturer to bring the RHS name to quilting and sewing enthusiasts worldwide.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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