Rachael Hale, which is celebrating over 27 years of bringing animals to consumers around the globe, and Edutainment Licensing, its licensing subagent in the U.K., have announced a new partnership with Fashion UK.   

This collaboration for kids’ apparel and backpacks and ladies’ nightwear will be distributed via Brando Oy to retailers, Prisma and K-Citymarket, in Finland. Fashion UK and Brando Oy are also planning to expand into headwear in 2024.  

K-citymarket will launch backpacks in June and a ladies’ nightwear collection in September.  

“We are thrilled to announce this partnership with Fashion UK and introduce Rachel Hale’s lovable animals to new markets in Finland,” says Denise Deane, owner, Edutainment Licensing.   

“Rachael Hale has been a renowned brand in Europe for decades and we’re so excited to partner with Fashion UK, a leader in their sector, to offer this adorable new collection,” says Julie Newman, chief executive officer, Rachael Hale.