Pottery Barn Kids, Pottery Barn Teen Launch Lilly Pulitzer Collection

Co-branded collaboration includes furnishings, gear and décor.
License Global

February 10, 2022

Backpacks and linens from the Pottery Barn and Lilly Pulitzer collection
Pottery Barn

Williams-Sonoma portfolio of brands Pottery Barn Kids and Pottery Barn Teen have announced new collections with Lilly Pulitzer.  

The Lilly Pulitzer x Pottery Barn Kids and Lilly Pulitzer x Pottery Barn Teen collections introduce new product categories including décor, textiles, sleepwear, backpacks and water bottles in Lilly Pulitzer’s signature prints. The assortment of home furnishings builds upon the success of the brands’ 2018 inaugural collection. 

“Our collaboration with Lilly Pulitzer is the result of coming together as brands who value incredible design with exceptional quality,” says Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “We are excited to offer new product categories in exclusive prints that bring a colorful interpretation of the Lilly lifestyle to the kids’ and teen home space.” 

Drawing inspiration from Lilly Pulitzer’s signature palette of vibrant pinks, greens and blues, the new collections feature bright textiles, gear and décor. In line with

Williams-Sonoma ‘s commitment to sustainability, some pieces in the new collections are crafted with GOTS-certified cotton and water-resistant polyester made from recycled water bottles. Prints from the first co-branded collection that originally appeared on bedding, including Slathouse Soiree and Mermaid Cove, are reimagined on backpacks and pajamas. The tropical Isla de Coco and Isle Butterfly prints appear on sheet sets and bedding for the first time. 

“We are proud to partner once again with Pottery Barn Kids and Pottery Barn Teen – this collection is a celebration of sunny days, a happy home and a dedication to making the world a brighter place,” says Michelle Kelly, chief executive officer, Lilly Pulitzer. “The creativity expressed through the teams’ shared design vision is extraordinary. Our Lilly prints, patterns and custom colors are brought to life in beautiful new ways through the expanded and innovative offering.” 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.