Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
February 10, 2022
Williams-Sonoma portfolio of brands Pottery Barn Kids and Pottery Barn Teen have announced new collections with Lilly Pulitzer.
The Lilly Pulitzer x Pottery Barn Kids and Lilly Pulitzer x Pottery Barn Teen collections introduce new product categories including décor, textiles, sleepwear, backpacks and water bottles in Lilly Pulitzer’s signature prints. The assortment of home furnishings builds upon the success of the brands’ 2018 inaugural collection.
“Our collaboration with Lilly Pulitzer is the result of coming together as brands who value incredible design with exceptional quality,” says Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “We are excited to offer new product categories in exclusive prints that bring a colorful interpretation of the Lilly lifestyle to the kids’ and teen home space.”
Drawing inspiration from Lilly Pulitzer’s signature palette of vibrant pinks, greens and blues, the new collections feature bright textiles, gear and décor. In line with Williams-Sonoma ‘s commitment to sustainability, some pieces in the new collections are crafted with GOTS-certified cotton and water-resistant polyester made from recycled water bottles. Prints from the first co-branded collection that originally appeared on bedding, including Slathouse Soiree and Mermaid Cove, are reimagined on backpacks and pajamas. The tropical Isla de Coco and Isle Butterfly prints appear on sheet sets and bedding for the first time.
“We are proud to partner once again with Pottery Barn Kids and Pottery Barn Teen – this collection is a celebration of sunny days, a happy home and a dedication to making the world a brighter place,” says Michelle Kelly, chief executive officer, Lilly Pulitzer. “The creativity expressed through the teams’ shared design vision is extraordinary. Our Lilly prints, patterns and custom colors are brought to life in beautiful new ways through the expanded and innovative offering.”
Read more about:Pottery Barn
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like