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January 6, 2022
Pottery Barn Kids, the portfolio brand of Williams-Sonoma and a sustainable home retailer, has debuted a LEGO x Pottery Barn Kids collaboration.
The collection features bedding, rugs and decorative accessories, bringing an artistic interpretation of the LEGO brand’s colorful bricks to children’s home furnishings.
“The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” says Allison Spampanato, senior vice president, design, Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”
The collaboration is designed with bright prints featuring classic LEGO bricks and LEGO icons for children’s rooms and play spaces.
“The foundation to our brands coming together is our shared belief that only the best is good enough,” says Satwik Saraswati, design director, LEGO Licensing and Extended Line. “We loved seeing the LEGO design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces. We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it.”
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