California lifestyle brand, Hang Ten, is back on the European licensing scene, having appointed Plus Licens as its European licensing agent. 

Plus Licens will represent Hang Ten for merchandising rights in Europe, offering an extensive licensing program that includes comprehensive style guides and assets. 

“The classic range of board shorts, shirts and other accessories from Hang Ten has come to symbolize the surf-centric lifestyle of the West Coast all over the world,” says Marc Setton, chief executive officer, Hang Ten. “Hang Ten’s vision is to be a globally diversified brand. We’re excited to partner with Plus Licens to help the brand establish a strong European presence across multiple categories.”  

“We’re thrilled to enter the lifestyle scene with Hang Ten, a brand with a strong legacy that is ready to expand into Europe,” says Maria Örnryd, brand director, Plus Licens. “We aim to contribute to further international growth and put the Hang Ten feet on the map.”