Playboy and Yandy have launched their latest collaboration and have more coming from their partnership, according to WWD.
Their latest collab, the "Choose Your Sexy" collection, includes pastel-colored bras, underwear, bodysuits and more, donning the Playboy Bunny logo and chain detailing.
"We're all coming out of the dark right now," says Pilar Quintana-Williams, vice president, merchandising, Yandy to WWD. "We wanted to lighten it up and do a nice spring drop. The colors are light, really free, really spring. And we wanted to make the collection fun; make it happy. Make it sweet and feminine, but also add a little sexy twist."
The duo previously partnered last year for two mini-test collaborations.
"We're in this position where we're trying to keep doing these collaborations with Playboy in this collaborative space – probably quarterly – and continue to build on that relationship as we try to help Playboy expand to a more female demographic and shopping market and play off of each of the brand's strengths," says Alicia Thompson, director, brand marketing, Yandy to WWD.
The limited-edition collection launches April 8 exclusively at yandy.com. Shoppers can pre-order from the collection on April 7, with select pieces at playboy.com and pleasureforall.com, a Playboy-branded shop, later in the month.