Playboy, Yandy Reveal Partnership

Playboy and Yandy have launched their latest collaboration and have more coming from their partnership, according to WWD.

Their latest collab, the "Choose Your Sexy" collection, includes pastel-colored bras, underwear, bodysuits and more, donning the Playboy Bunny logo and chain detailing.

"We're all coming out of the dark right now," says Pilar Quintana-Williams, vice president, merchandising, Yandy to WWD. "We wanted to lighten it up and do a nice spring drop. The colors are light, really free, really spring. And we wanted to make the collection fun; make it happy. Make it sweet and feminine, but also add a little sexy twist."

The duo previously partnered last year for two mini-test collaborations.

"We're in this position where we're trying to keep doing these collaborations with Playboy in this collaborative space – probably quarterly – and continue to build on that relationship as we try to help Playboy expand to a more female demographic and shopping market and play off of each of the brand's strengths," says Alicia Thompson, director, brand marketing, Yandy to WWD.

The limited-edition collection launches April 8 exclusively at yandy.com. Shoppers can pre-order from the collection on April 7, with select pieces at playboy.com and pleasureforall.com, a Playboy-branded shop, later in the month.