Toikido has announced the signing of Character World Brands to launch a range of Pinata Smashlings bedding and textile products, including bedding, towels, blankets, cushions and more.

“We’re really excited to collaborate with the Toikido team, having signed a deal to bring Smashlings home lifestyle categories and products to retailers across the U.K.,” says Tim Kilby, licensing and brand director, Character World Brands. “Gaming brands remain one of the hottest categories, and ‘Roblox’-based games are on the rise, so we are confident Smashlings will be a huge success in our space. The Pinataverse and the breadth of Smashlings and Bashlings bring endless opportunities to create diverse and unique products, as we bring the rich story-verse and fun-filled elements to life for fans and consumers.We look forward to working with retailers in the coming months, with a SS24 launch as our shared focus.”

“In developing the Pinata Smashlings IP, we had a very clear vision to enable children to immerse themselves in the ‘Piñataverse’ both on and off screen by connecting the digital with the physical,” says Will Ochoa, chief commercial officer, Toikido. “Partnering with Character World Brands and developing a suite of exciting home lifestyle products supports this objective and will enable children across the U.K. to enjoy Pinata Smashlings bedding, towels and much more. We now look forward to working closely with the Character World team and in seeing this new range hit retailers’ shelves from next spring.”

The Character World Brands x Pinata Smashlings range will hit retailers across the U.K. in spring/summer 2024.