Perennial Group Named Partner for Pininfarina Hybrid Smartwatches by Globics

Pininfarina Hybrid Smartwatches by Globics has announced a partnership with agency, The Perennial Group. The company’s first hybrid smartwatch, SENSO, launched in September 2023, will be distributed via The Perennial Group in the U.S. and Canada.

Since 2014, The Perennial Group works with renowned brands, including Jensen, Studebaker, Black and Decker, iHome, LifeStraw, Litheli and U-tec/Ultraloq.

“The Perennial Group is honored and proud to be chosen as the sales agency for Globics during the launch of their revolutionary, iconic, Pininfarina-branded hybrid smartwatch collection,” says Bob Nuzie, co-founder, The Perennial Group. “Our enthusiasm arises from the privilege of collaborating with two world-class companies that embody innovation, design excellence and a shared commitment to shaping the future.”

This partnership signifies a strategic alignment between two industry leaders, each known for its commitment to innovation and quality. As The Perennial Group spearheads the distribution, the partnership aims to bring the cutting-edge Pininfarina Hybrid Smartwatches by Globics to discerning consumers across the U.S. and Canada.

Plans for market penetration and brand expansion are underway, leveraging over a decade of The Perennial Group’s industry experience, expertise and extensive network in retail distribution across the U.S. With a focus on delivering value and customer experience, the partnership endeavors to establish Pininfarina Hybrid Smartwatches by Globics as the pinnacle of luxury and functionality in the wearable technology sector.

“Partnering with The Perennial Group marks an exciting chapter for Pininfarina Hybrid Smartwatches by Globics in the U.S. and Canada markets,” says Chris Hartley, head, sales, North America, Pininfarina Hybrid Smartwatches. “Their proven track record in representing top brands aligns seamlessly with our commitment to innovation and excellence. Together, we’re poised to bring the cutting-edge

SENSO collection and future releases to discerning consumers nationwide, redefining

luxury in wearable technology.”