Football club Paris Saint-Germain has announced the arrival of a new flagship store.   

The new PSG retail flagship combines apparel, experience and customization across two floors.   

"The opening of Paris Saint-Germain's new flagship store on the most beautiful avenue in the world is an important marker of the club's international appeal," says Fabien Allègre, brand director, Paris Saint-Germain. "This is a historic day for Paris Saint-Germain and a clear sign that the work put in over the last ten years is paying off. The Champs-Élysées outlet also marks a new stage in the development of our network of boutiques, with official PSG boutiques being also present in Tokyo, Seoul, Doha and Los Angeles, and others set to open soon."   

"After the Megastore, this new flagship offers fans a more qualitative experience," adds Allègre. "In common with the Parc des Princes, it is designed to become a favorite destination for our fans, Parisians, Ile-de-France inhabitants and the millions of tourists who visit Paris every year."   

With a large apparel area catering for men, women, children and infants, as well as offering accessories and other brand fashion items, a healthy takeaway food area in collaboration with Wild & The Moon, a customization service and a wide range of licensed products on the shop floor, the new PSG retail presence promotes the city, club and community of Paris.