Overtime Elite (OTE) has announced an exclusive partnership with The Topps Company.
The OTE partnership marks Topps' return into basketball. To mark the occasion, OTE and Topps released the first four athlete cards available now as a trading card via Topps NOW, print-on-demand cards that Topps utilizes to capture moments in sports almost immediately.
The first OTE trading cards are available at Topps.com and the Overtime Shop and will be released in batches over the next month.
"At OTE, giving our athletes as many ways to connect with fans as possible is a top priority and partnering with Topps is an integral piece of that," says Aaron Ryan, commissioner, president, Overtime Elite. "Having your own trading card is something many kids dream about, especially young athletes, so to have Topps on board to make these dreams a reality is a huge deal for us and our athletes. We're thrilled to be a part of bringing their brand back into basketball with the next generation of stars."
With Overtime and Overtime Elite's digital reach, Topps OTE products will be integrated into content with exclusive drops and additional content coverage including a competition show where artists compete to create special edition OTE cards.
Topps will also create physical trading cards of Overtime Elite players for their Topps Chrome and Topps Inception series that will be available at hobby shops and big box retailers including Target and Walmart. The first box-set products will be released in December and will feature all 24 inaugural OTE players plus bonus cards.
"We're excited to partner with Overtime Elite to capture their historic inaugural season through trading cards," says David Leiner, general manager, sports and entertainment, Topps Global. "As Topps continues to expand our footprint, we're proud to add OTE to our portfolio and be the first to showcase basketball's rising talent."