The licensed sensory items will feature characters from the children's book series.

License Global

December 15, 2021

1 Min Read
A cover from the "Ninja Life Hacks" series.
Ninja Life Hacks/The Brand Liaison

"Ninja Life Hacks," the children's book series by author Mary Nhin, has announced its agreement with PEI Group for licensed weighted blankets and sensory items like area rugs and towels. 

This deal, brokered by The Brand Liaison, aims to help children relax. 

"So many children struggle daily with big emotions trying to find patience and focus," says Nhin. "This partnership with PEI Group brings the Ninjas and their tools to life through weighted blankets and other sensory products. I am so happy that these products will help children find their calm so they can flourish in life." 

The products will launch in time for back-to-school 2022 on Amazon.com and brick and mortar retailers in North America and the U.K. 

"PEI Groups recognizes what a great support Ninja Life Hacks has been to parents, teachers and caregivers," says David Middleberg, chief executive officer, PEI Group. "We are looking forward to being an integral part of this support and an active solution for parents and therapists through our products." 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like