'Ninja Life Hacks,' PEI Group Partner for Weighted Blankets

The licensed sensory items will feature characters from the children's book series.

December 15, 2021

A cover from the "Ninja Life Hacks" series.

Ninja Life Hacks/The Brand Liaison

"Ninja Life Hacks," the children's book series by author Mary Nhin, has announced its agreement with PEI Group for licensed weighted blankets and sensory items like area rugs and towels.

This deal, brokered by The Brand Liaison, aims to help children relax.

"So many children struggle daily with big emotions trying to find patience and focus," says Nhin. "This partnership with PEI Group brings the Ninjas and their tools to life through weighted blankets and other sensory products. I am so happy that these products will help children find their calm so they can flourish in life."

The products will launch in time for back-to-school 2022 on Amazon.com and brick and mortar retailers in North America and the U.K.

"PEI Groups recognizes what a great support Ninja Life Hacks has been to parents, teachers and caregivers," says David Middleberg, chief executive officer, PEI Group. "We are looking forward to being an integral part of this support and an active solution for parents and therapists through

our products."