October 19, 2021
Detroit Pistons' legend Ben Wallace plans to bring the same qualities he used in the game to the Michigan cannabis industry through an exclusive licensing agreement with Jackson-based Rair. As part of the agreement, Wallace will develop his own brand of cannabis products, including his own strain. Products in the early 2022 launch include cannabis flower, pre-rolls and vape cartridges, with future products to be announced.
"As a former pro athlete, I've got aches and pains and different stresses than before," says Wallace. “Cannabis has helped with all that, safely. After working with the Rair team for the last couple of months, I know this will be a great partnership. They're serious about growing quality products and ending the stigma around cannabis use and we're going to bring you a brand that shows the grit and toughness my teams and I always brought to the court in Detroit."
"We are thrilled to announce our partnership with NBA legend Ben Wallace and excited to build a brand with him," says Kevin McFadden, chief executive officer, Rair. "Ben's work ethic, drive and dedication to excellence aligns with Rair's promise to provide best-in-class cannabis products to the patients and recreational customers of Michigan."
Rair's Ben Wallace brand will be released in the coming weeks along with the logo and packaging design, both of which are being developed by Rair's advertising agency, Atomic Honey in Detroit.
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