Monte-Carlo Lifestyle Unveils Partnerships at Licensing ExpoMonte-Carlo Lifestyle Unveils Partnerships at Licensing Expo

Monte-Carlo Lifestyle announced two groundbreaking partnerships at Licensing Expo 2024, poised to redefine luxury experiences worldwide.   

Monte-Carlo Lifestyle introduced a strategic partnership with Swiss-based company, LATAM Premiums, for the licensing of its brand, Monte-Carlo Club.   

“Our cigars, the fruit of the know-how of Estelí, Nicaragua, embody the very essence of the Monegasque lifestyle,” says Maxime Navarre, president, LATAM Premiums.  “Offering a symphony of exquisite flavors, each puff is an incomparable sensory experience where tradition and innovation come together for the pleasure of tasting.”  

“This collaboration promises to curate a selection of high-quality products tailored to refined tastes, further enhancing lifestyles with an unmistakable touch of elegance,” says Nathalie Delin, global brand licensing director, Monte-Carlo Lifestyle.  

Premium cigars Monte-Carlo Club launched in Europe this spring.   

In addition, Monte-Carlo Lifestyle announced its collaboration with Monaco Harbour for the upcoming Formula One Grand Prix. As the exclusive champagne supplier for the Monaco Ports Lounge, guests will savor the range of Comte de Monte Carlo champagnes.  

“We are thrilled to embark on these ventures that solidify Monte-Carlo Lifestyle’s position as a beacon of luxury and refinement,” say Philippe Melliard and Erwann Guégan, co-owners, Monte-Carlo Lifestyle.   

Related:Licensing Expo Gathers Highest Number of Retailers to Date and Over 12,000 Guests Meeting in Vegas on the Future of Licensing

For inquiries, contact Nathalie Delin, global brand licensing director, Monte-Carlo Lifestyle at [email protected].