Mitchell Gold + Bob Williams Introduces Collection of Recycled Fabrics

As part of a collaboration with Seaqual Initiative, the fabric is environmentally friendly.
License Global

February 18, 2022

MG + BW couches with the new sustainable fabric from Seaqual Yarn
Mitchell Gold + Bob Williams

Mitchell Gold + Bob Williams (MG + BW) joins the fight against marine plastic pollution with new upholstery textiles from upcycled yarn 

Home furnishings brand Mitchell Gold + Bob Williams is introducing a collection of recycled upholstery fabrics with Oeko-Tex-certified upcycled yarn made from marine plastic that has been collected, cleaned, and processed by Seaqual Initiative community, a collaborative community helping to fight marine plastic pollution. 

Made from Seaqual Marine Plastic transformed into Sequel Yarn, the collection offers 12 fabrics in three ocean-inspired patterns. The new fabrics complement the company's sustainably made upholstery line, handcrafted by artisans in its North Carolina factory.  

The collaboration is part of the company's spring collection. Consumers can experience the look and feel of the fabrics in the brand's 24 stores nationwide. Complimentary fabric samples are available to customers in store, as well as via MG+BW Virtual Designers in 35 locations across

the country, and on Mgbwhome.com. 

"Sustainability is part of every decision we make, and we are committed to designing for a healthier planet," says Allison O'Connor, president and chief executive officer, Mitchell Gold + Bob Williams. "We're pleased to collaborate with Seaqual Initiative, a community of individuals, organizations, and companies working together to help clean our oceans. By joining this robust collective, our stewardship efforts can have a much larger positive impact on the planet than by working as a single company. Every effort to reduce waste is a worthwhile endeavor, and central to the values of our brand. We are thrilled to have created this beautiful, durable, and eco-friendly collection of fabrics with high-quality Seaqual Yarn." 

"From the day we started the company, it was our dream to both help care for Mother Earth and help our customers choose comfortable, fine-quality furnishings for their home," says Bob Williams, co-founder and president of design, Mitchell Gold + Bob Williams. "Our Seaqual Initiative fabric collection gives us another opportunity to do that. By customizing their upholstered pieces with these fabrics, our customers are creating beautiful, easy-care furniture, and helping to end plastic pollution." 

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