MINISO Launches Vietnam's First Sanrio-Themed Store

MINISO has opened its first Sanrio characters-themed store in Vietnam, located in Ho Chi Minh City’s Van Hanh Mall. This marks the second Sanrio-themed store in Southeast Asia, following a successful launch in Indonesia last year. The new store features an extensive range of exclusive Sanrio products, with around 400 SKUs available.

The Sept.1 grand opening included a lively celebration with a parade, live performances and gift giveaways that broke record sales for MINISO stores in Vietnam.

With over 80 stores across Vietnam, MINISO continues to expand its presence and plans to continue growing in Vietnam, with more IP collaborations and category upgrades on the horizon.