MINISO and Chiikawa Debut Pop-Up Store

Global lifestyle brand, MINISO, has collaborated with Chiikawa, a popular character brand in Japan, for an exclusive pop-up store in Flushing, Queens, New York, this month to spread new fun and joy to customers in the U.S. Chiikawa, born from a social media manga, and named for the main character meaning “something small and cute” has become a pop-culture phenomenon across Japan and Asia.

Chiikawa along with friends, Hachiware and Usagi, are coming to MINISO’s first short-term pop-up in the country, debuting at the Tangram Shopping Mall with Chiikawa Aug. 9 to Sept. 7. A popular destination for young consumers in the heart of Flushing’s commercial district, the free-standing pop-up will allow customers to step into the world of Chiikawa and purchase exclusive co-branded products.

With a design that includes a massive 3D figure on the roof and comic-inspired images, the pop-up store will carry nearly 100 offerings, including plush toys, bags, stationery and various lifestyle products, making it the most comprehensive collection of MINISO x Chiikawa merchandise in the U.S.

Throughout the pop-up store’s run, MINISO will bring the Chiikawa experience to life by hosting a variety of interactive activities, including a custom photo booth. On opening weekend, mascots will entertain customers and be available for photos.

The Chiikawa pop-up store will be MINISO’s first IP-themed, short-term pop-up in the U.S.