Manchester City Partners with Masdar

Manchester City has announced a new global partnership with Masdar, which will see the renewable energy and sustainable development company become an official partner of the club. 

Masdar, a company working on renewable energy, clean technologies and sustainable development, is focused on developing renewable energy projects across the Middle East, North Africa and broader international markets. 

As part of the new agreement, Manchester City and Masdar will collaborate on a range of partnership activations, including the launch of a new global campaign to raise awareness on the importance of climate action and mitigating climate change. The campaign will coincide with the Masdar-hosted Abu Dhabi Sustainability Week from Jan. 15-19. 

"At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognizing that the Club has the ability to use its voice to encourage the communities we connect with to do more," says Stephan Cieplik, senior vice president, global partnership sales, Manchester City. "In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we're delighted to welcome Masdar as an official partner today to join us on this journey." 

"Climate change is the defining issue of our time, which affects us all," says Mohamed Jameel Al Ramahi, chief executive officer, Masdar. "By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy; by working together across different activities and initiatives, we can play our part in delivering a sustainable future."