Lovesac Launches Home Furnishings Collab with KidSuper

Lovesac, a home furnishing and technology brand, has teamed up with fashion label, KidSuper, to launch Get Comfy with KidSuper, a first-of-its-kind, limited-edition collection of home furnishing styles.  

This announcement follows Lovesac and KidSuper’s first collaboration in February. The exclusive Blue Camo MovieSac and Squattoman Cover product drops introduced consumers to the blended home comfort and artful street style these two brands have created. The latest capsule pushes these boundaries on the intersection of fashion and home further, giving consumers more opportunities to bring their couture style into the living room. 

The limited-edition Get Comfy with KidSuper collection will include four Lovesac product styles and one original wearable inspired by the renowned KidSuper Kissing print, which features two faces intertwining for a kiss. The viral Lovesac PillowSac accent chair headlines the collection with additional styles, including a matching Footsac, Squattoman, accent pillow and hoodie sweatshirt. 

“Lovesac sits at the sweet spot where versatility meets design, and when you combine that with KidSuper’s bold disruption in fashion, it just made sense to give Colm an open canvas with Lovesac,” says Shawn Nelson, chief executive officer, founder, Lovesac. “Letting him take our new PillowSac accent chair and stretch the limits of what's possible was an absolute no-brainer. The outcome? It’s something truly unique – unlike anything we’ve ever done. The puffiest and comfiest Sac ever designed. I’m beyond excited that we got to break new ground together with this one-of-a-kind collaboration in the world of furniture.” 

The creative execution surrounding the collection launch campaign will feature a ‘90s-style sitcom creative concept for a commercial starring artist, fashion, comedian and musician trailblazer, Colm Dillane, the visionary behind the KidSuper brand. A series of vignettes will center around the Kissing Puffer PillowSac accent chair design and will all take place in a fake living room set that nods to the ’90s sitcom era. 

The Lovesac and KidSuper campaign will physically come to life at Compatible with existing Lovesac PillowSac, MovieSac and Squattoman Inserts, the brand’s changeable, washable covers, offering the opportunity for customers to tailor their space to fit their current aesthetic and changing design needs. The limited-time styles will be sold individually and can also be purchased in a variety of bundle offerings:  

The drop is part of a longer-term brand partnership, one that will evolve and incorporate further product and experiential innovation.