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Karen Lyon, vice president, marketing, Life is Good. |
In her new role, Lyon will be responsible for driving awareness, engagement and supporting product sales by leading the brand’s integrated marketing efforts.
Previously, Lyon held a number of executive marketing roles at Swarovski North America, Ideapaint and The Rockport Company. At Swarovski, she provided marketing leadership that helped reposition the brand from a collectable manufacturer to a luxury fashion and home décor brand.
Meanwhile, Kimball will be responsible for expanding the brand through licensing and collaborations.
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Linne Kimball, vice president, strategic partnerships, Life is Good. |
Prior to Life is Good, Kimball held directing and executive positions at Reebok, William Morris Endeavor/IMG and Polaroid Corporation. At Reebok, she led its global licensing division and negotiated more than 30 new licensing deals, increasing overall royalty revenues.
“Since Life is Good’s
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