Life is Good Grows Exec Team

In her new role, Lyon will be responsible for driving awareness, engagement and supporting product sales by leading the brand’s integrated marketing efforts.

Previously, Lyon held a number of executive marketing roles at Swarovski North America, Ideapaint and The Rockport Company. At Swarovski, she provided marketing leadership that helped reposition the brand from a collectable manufacturer to a luxury fashion and home décor brand.

Meanwhile, Kimball will be responsible for expanding the brand through licensing and collaborations.

Prior to Life is Good, Kimball held directing and executive positions at Reebok, William Morris Endeavor/IMG and Polaroid Corporation. At Reebok, she led its global licensing division and negotiated more than 30 new licensing deals, increasing overall royalty revenues.

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