Woollen will spearhead the brand’s marketing strategy for all divisions including licensing, wholesale and e-commerce. She will also plan print and digital advertising campaigns while overseeing the website, public relations efforts and social media relationships.

“Laura Ashley is deeply committed to its heritage while always looking forward, as Laura and Bernard Ashley did when they founded the company 65 years ago,” says Penne Cairoli, president, Laura Ashley USA. “We are excited to add Christina to the team to support our growing partnerships and collaborations, as well as marketing directly to our loyal fans.”

Woollen has more than 25 years of marketing experience, which include forecasting, defining and designing marketing and business objectives.