La Casa de Las Carcasas, Il Milanese Imbruttito Launch Phone Cases
Le Cover Imbruttite brings Milanese lifestyle to smartphone accessories in a strategic partnership with La Casa de Las Carcasas.
August 30, 2024
Il Milanese Imbruttito has expanded its reach through a successful licensing partnership with La Casa de Las Carcasas, a prominent player in the smartphone accessories market. This collaboration highlights the brand’s distinctive humor and self-ironic style, which has captivated a wide audience and now finds its expression in a new line of phone accessories.
The licensing deal, managed by Maurizio Distefano Licensing, marks a significant milestone for Il Milanese Imbruttito, a brand known for its witty commentary on the Milanese lifestyle. The latest product launch, Le Cover Imbruttite, introduces two distinct lines of smartphone covers: the Classic line, featuring some of the brand’s most recognizable phrases, and the Figa line, which embraces Milan's characteristic slang.
Founded in 2012 in Madrid, La Casa de Las Carcasas has grown in the smartphone accessory market, offering customers a variety of personalized and branded options online and in-store. The partnership with Il Milanese Imbruttito introduces these protective phone covers and back skins – a decorative film for the phone’s rear side. The collaboration also includes an upcoming release of stickers showcasing popular phrases like “Sbatti,” “TAAAC” and “Mollatemi.”
“We have always believed in the potential of the Il Milanese Imbruttito brand, which has become a household name across Italy,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “This project is just the beginning, and it serves as a source of inspiration for future ventures.”
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