The collectible glassware brand will allow the company to expand into new categories.

License Global

October 1, 2021

1 Min Read

Jewel Branding & Licensing is now representing sought-after giftware brand Lolita for worldwide consumer product licensing.  

Since its founding in 2004, the Lolita brand has developed into a giant for collectible glassware, with over 29 million products sold in more than 40 countries worldwide and over 100,000 active glassware collectors. During the brand’s top year, $22 million was sold in the wholesale marketplace. With Lolita’s exponential growth and popularity, the brand is well positioned to expand into multiple categories such as home décor, stationery/crafts, apparel, tabletop, gift, beauty accessories, textiles and many more.  

“We are thrilled by the recent signing of the Lolita brand,” says Carol White, vice president of art licensing, Jewel Branding & Licensing. “This fun and special moments gift brand, with its distinctive design and ‘celebrate life’ attitude has captured the hearts of consumers around the world. We are excited to bring the Lolita signature style and empowering message to new categories that align with the brand and its loyal audience.”  

“I chose Jewel Branding to represent and guide the brand’s future licensing growth and the timing is perfect with the upward momentum I’ve seen at Lolita,” says Lolita Healy, creator, Lolita “The brand is about celebrating special occasions, gift giving and delivering joy to millions, with touchpoints to every personality and occasion. My art has global appeal due to its very nature of celebration and recipient art, spending special times with friends and family and celebrating all those big, little moments that my brand represents. There’s not a ‘moment’ that Lolita doesn’t cover …. therein lies the appeal globally. Jewel Branding, with their female-owned approach, global reach, and amazing reputation is the perfect agency for me ... they get it!”  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like