J.C. Penney Launches Home Collection with The Novogratz

The Back to Everything collection features curated furniture and home décor.
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License Global

September 16, 2021


Designers The Novogratz and J.C. Penney have teamed up to launch the Back to Everything collection – an assortment of modern and functional furniture, lighting, wallpaper, bedding and rugs.  

Known for their eclectic designs, Robert and Cortney Novogratz took inspiration from their renovation of a 200-year-old historic home in Greenwich Village, New York City, giving a nod to the vibrant vintage touches they discovered within the home’s layers. 

“We love creating elevated yet accessible designs and have found the perfect partner in J.C. Penney to kick off a new line of exclusive bedding and rugs with a curated selection of our favorite decor and furniture,” says The Novogratz in a joint statement. “Happiness starts at home and this collection is about optimism and creating an inspiring sanctuary for ourselves until we can return to friends, date nights, school and travel with enthusiasm.”  

“The launch of the Back to Everything collection at J.C. Penney offers the distinctive style that The

 Novogratz is known for at the value J.C. Penney customers expect,” says Kevin McGhee, vice president, divisional merchandise manager, home, J.C. Penney. “We’re proud to cultivate a well-rounded assortment of home goods that our customers will be excited to shop while taking steps to improve the sustainability of our offerings.”  

The collection is available for a limited time in select J.C. Penney stores and online at 


 on Sept. 23.  

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