Part of the club's broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and fashion apparel, accessories, luggage and bags, gift and novelty, homeware and textiles and digital and tech product categories.
“FC Barcelona is one of the most recognized football clubs in the world and there’s huge untapped potential for brand extension in Southeast Asia, particularly in countries like Thailand, Indonesia and Malaysia, where football has always been extremely popular, says Miki Yamamoto, senior vice president of licensing. “This, combined with Barça fans’ unwavering passion for the club and desire to show support for their team, presents extensive licensing opportunities in the region.”
Barça Licensing and Merchandising (BLM) is
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