his collection features six brand-new styles designed with custom artwork and includes the first Igloo stainless steel can tumblers and cooler bags inspired by Hello Kitty, all available now – along with Igloo’s previously released Hello Kitty Playmate collection – at igloocoolers.com/hellokitty.
“We always love teaming up with Sanrio,” says Brian Garofalow, chief marketing officer, Igloo. “So, we’re especially excited for this new Igloo collection that not only includes new Little Playmate coolers, but also, for the first time, softside cooler bags and stainless-steel cans inspired by Hello Kitty and her friends. All summer long, fans are going to love picnicking with their own friends using our Hello Kitty coolers.”
“Sanrio believes that every moment with friends and family can be a memorable one,” says Susan Tran, director, brand marketing, Sanrio.
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