Igloo and Sanrio have released a new collection of Little Playmate coolers, soft coolers and drinkware inspired by Hello Kitty and Friends. T
his collection features six brand-new styles designed with custom artwork and includes the first Igloo stainless steel can tumblers and cooler bags inspired by Hello Kitty, all available now – along with Igloo’s previously released Hello Kitty Playmate collection – at igloocoolers.com/hellokitty.
“We always love teaming up with Sanrio,” says Brian Garofalow, chief marketing officer, Igloo. “So, we’re especially excited for this new Igloo collection that not only includes new Little Playmate coolers, but also, for the first time, softside cooler bags and stainless-steel cans inspired by Hello Kitty and her friends. All summer long, fans are going to love picnicking with their own friends using our Hello Kitty coolers.”
“Sanrio believes that every moment with friends and family can be a memorable one,” says Susan Tran, director, brand marketing, Sanrio. “Our first line of coolers with Igloo was such a hit with fans. The new product offering comes at a perfect time this summer to bring along for special outings and picnics with loved ones.”