Licensing the Hobie brand into consumer-driven lifestyle and specialty sport categories will extend Hobie’s relationship with its core base and introduce the brand to new audiences. These categories will match Hobie’s core portfolio in kayaking, surfing, fishing and sailing.
“Our entire team is energized by the opportunity to grow the Hobie brand globally through strategic, relevant brand extensions,” says Mike Suzuki, chief executive officer, Hobie. “With over 70 years of delivering exciting innovations in the water sports space and with passionate employees, fans and customers all over the world, we believe that the Hobie licensing program will develop meaningful new touch points with consumers and build on the ‘Hobie way of life’ ecosystem.”
“Hobie Alter’s indelible mark on high performance
LMCA is currently seeking licensing partners for Hobie in swimwear, apparel, footwear, beach accessories, fishing equipment and accessories, performance apparel, surfboards, paddleboards, wetsuits, water sports equipment and more.
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