Hobie, an outdoor water sports and lifestyle brand, has appointed LMCA as its exclusive brand licensing agency to manage and grow Hobie licensed product and experience offerings in North America and worldwide.

Licensing the Hobie brand into consumer-driven lifestyle and specialty sport categories will extend Hobie’s relationship with its core base and introduce the brand to new audiences. These categories will match Hobie’s core portfolio in kayaking, surfing, fishing and sailing.

“Our entire team is energized by the opportunity to grow the Hobie brand globally through strategic, relevant brand extensions,” says Mike Suzuki, chief executive officer, Hobie. “With over 70 years of delivering exciting innovations in the water sports space and with passionate employees, fans and customers all over the world, we believe that the Hobie licensing program will develop meaningful new touch points with consumers and build on the ‘Hobie way of life’ ecosystem.”

“Hobie Alter’s indelible mark on high performance water sports is unparalleled, and we are excited to continue Hobie’s legacy of innovation by helping extend the Hobie brand into complementary lifestyle and performance-driven licensed products and services,” says Ciarán Coyle, president, chief operating officer, LMCA. “With the growing popularity of outdoor sports and activities, there is strong demand for quality, performance lifestyle apparel and equipment. We are excited to further Hobie’s brand equity with a focus on innovation, superior technology and passion for water fun with a range of essential products and experiences that support and enhance Hobie’s core business.”

LMCA is currently seeking licensing partners for Hobie in swimwear, apparel, footwear, beach accessories, fishing equipment and accessories, performance apparel, surfboards, paddleboards, wetsuits, water sports equipment and more.