HEAD Sport Names North America Bike Licensee  

Cycle Force Group will exclusively distribute HEAD bikes and accessories. 

March 15, 2022

HEAD

HEAD Sport has assigned its exclusive licensing and distribution agreement for bikes and bike accessories in North America to Cycle Force Group (CFG), recently acquired by Messingschlager. 

The agreement allows CFG to exclusively distribute HEAD bikes and accessories in North America until 2026. Each HEAD bike is designed with a specific lifestyle in mind.  

"We live in a world where many people have opted to make a bike or eBike their primary mode of mobility," says Kobus van der Zel, chief executive officer, CFG. "This trend has received a big boost from the pandemic and skyrocketing gas prices. We are honored to bring our HEAD bikes to the many fans of this iconic brand across North America." 

With a selection of HEAD bikes and eBikes already available in the U.S., CFG is now taking orders for its spring collection, including belt-drive and mid-motor 

eBikes

 arriving this spring. "These models are the top of the HEAD line and we know they will be well anticipated by our customers," says

Matt Nims, vice president, marketing and sales, CFG.  

The summer collection will bring more variety to the HEAD range, including more belt-drive models, and the much anticipated 

Berm

 Hardtail MTB. 

Test ride the spring collection at the Sea Otter Classic, April 7-10, or pre-order 