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Head, Desire Fragrances Form Partnership

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New body care will be aimed at athletes and sports lovers.

The Austrian sports equipment and clothing company, Head, relies on Desire Fragrances, an international production, design, marketing and distribution company with more than 30 years of experience in the beauty sector, by signing a global licensing agreement for fragrances, body and bath and sun care, for a new partnership. 

"Bringing the name of an iconic brand as Head also into the fragrances segment is a stimulating challenge for us and a great honor," says Antonio Lemma, chief executive officer, Desire Fragrances. "Having already gained experience in the development and distribution of fragrances for sports brands, I'm sure that we will be able to make a significant contribution in the fragrances segment, by creating remarkable and unequalled products." 

Desire Fragrances aims to expand its new product range for athletes and players at every level to give them what they need to compete. 

“We are delighted to start this new adventure with Desire Fragrances, from the first talks up to the development of the first range, we felt that the Desire Fragrances team is passionate and super excited to create something innovative and to serve a target group that is looking for a sportive alternative in the fragrances world,” says Giuseppe Faranna, vice president, division manager, licensing, Head Sport GmbH. “You can be sure that we will see more exciting products in the near future with the same passion and spirit, we are looking forward to continue work with Desire Fragrances on those products.” 

 

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