New Grove brand is marketing personal care, paper and beauty products.

License Global

December 8, 2021

1 Min Read
License Global Logo
License Global

Grove Collaborative, a sustainable consumer products company, and Virgin Group Acquisition Corp. II, a publicly-traded special-purpose acquisition company (SPAC) sponsored by Virgin Group, have announced a business combination agreement that will result in Grove becoming a public company.  

Upon closing the transaction, the combined company will continue to operate under the Grove name and be listed on the NYSE under the new "GROV" ticker symbol. Stuart Landesberg, co-founder and chief executive officer, Grove Collaborative, will lead the combined company. 

Earlier this year, Grove company announced its entrance into physical retail at Target stores nationwide and on 

In addition to its flagship brand, Grove Co., Grove has built and launched several sustainable brands in the personal care, paper and beauty categories. 

"In going public, we sought a partner that shares our passion for using business to answer the urgent environmental crisis, and that accelerates our vision to make consumer products a positive force in human and environmental health," says Landesberg. "In that spirit, we are thrilled to partner with mission-driven disruptors, Sir Richard Branson and VGII, as we embark on this next chapter. Together we will create new opportunities to revolutionize the CPG industry. The CPG category is ripe for disruption. As an industry, we can and must be able to offer high-performing products and good for the planet. Grove can be a driving force for change through our ongoing product innovation, retail partnerships and our ambitious goal to become 100% plastic-free by 2025." 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like