The collaboration will focus on licensing and retail activations in South Korea, South East Asia
and China (FIFAe only).
MDR will be working with partners to establish FIFA as a year-round evergreen brand, by developing new trend-led consumer products and immersive brand experiences at retail. MDR will also maximize tournament-led opportunities surrounding high profile matches, starting with the FIFA World Cup 2022 in Qatar, the FIFA U-20 World Cup in Indonesia in 2023 and the FIFA Women’s World Cup in Australia and New Zealand in 2023.
MDR will be representing the following properties in the mentioned territories:
- FIFA Corporate Mark
- FIFA Trophy Mark
- FIFA Competition Mark (FIFA World Cup Qatar 2022）
- FIFA Competition Mark (FIFA U-20 World Cup Indonesia 2023)
- FIFA Competition Mark (FIFA Women’s World Cup Australia & New Zealand 2023）
- FIFAe Mark
- FIFAe Competition Mark
“We are honored to be working with the world’s most renowned sports organization with a wonderful mission to make the favorite game more accessible and inclusive globally,” says Daniel
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