Disney Launches New Business to Develop Residential Communities

First community to be developed in Rancho Mirage, CA.
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License Global

February 17, 2022

A mockup of the Storyliving community

As fans look for new ways to make Disney a bigger part of their lives, the company announced plans to introduce Storyliving by Disney, neighborhoods that are infused with the company's l brand of magic. These master-planned communities are intended to inspire residents to foster new friendships, pursue their interests and write the next chapter in their lives—all while enjoying amenities and special touches that are Disney hallmarks. 

The first Storyliving by Disney community will be built in Rancho Mirage, in California's Coachella Valley—a location where Walt Disney himself owned a home and would spend leisure time with his family. Additional locations in the U.S. are under exploration for future development.  

"For nearly 100 years, Disney has shared stories that have touched the hearts and minds of people all around the world," says Josh D'Amaro, chairman, Disney Parks, Experiences and Products. "As we prepare to enter our second century, we are developing new and exciting ways to bring

the magic of Disney to people wherever they are, expanding storytelling to storyliving. We can't wait to welcome residents to these beautiful and unique Disney communities where they can live their lives to the fullest." 

At each location, including some neighborhoods for residents ages 55+, Disney Cast Members will operate the community association. Through a club membership, Disney will also provide access to experiences such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars and much more. 

Disney Imagineers will play a key role in developing the creative concept for the communities, working in conjunction with respected developers and homebuilders. 

"Disney Imagineers are exploring the richness of each local region to inspire the theme of Storyliving by Disney communities," said Michael Hundgen, executive producer, Walt Disney Imagineering. "Distinctively designed indoor and outdoor spaces will offer residents new opportunities to explore, engage and create the next incredible chapter of their story." 

Cotino is being developed in collaboration with DMB Development, which develops large-scale planned communities in the U.S. 

"Cotino represents the creativity and operational excellence of Disney combined with the extensive community development expertise of DMB Development,” saya Brent Herrington, chief executive officer, DMB Development. “We are delighted to collaborate with Disney in this groundbreaking new concept." 

Cotino will welcome homeowners of all ages and will include at least one section expressly for 55+ residents. Home buyers will have a range of home types to choose from, including estates, single family homes and condominiums.  

Per the Specific Plan approval for the development, the community is expected to surround an approximately 24-acre area with Crystal Lagoons technology, enabling crystalline lagoons of any size to be built sustainably, with low water consumption and using a minimum amount of additives and energy. A voluntary club membership will offer access to a waterfront clubhouse, a club-only beach area and recreational water activities, as well as Disney programming, entertainment and activities throughout the year. 

Cotino also has Specific Plan approval for a mixed-use district featuring a range of shopping, dining and entertainment, a beachfront hotel and a beach park with recreational water activities that can be accessed by the public through the purchase of a day pass.   


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