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Discovery Launches "Dirty Jobs" Lifestyle Brand

A new lifestyle brand based on Discovery Channel's "Dirty Jobs" and its host Mike Rowe is seeking deals for workwear, footwear, accessories and more. The Joester Loria Group will represent the brand.The Dirty Jobs/mikeroweWORKS brand is looking

April 6, 2018

1 Min Read

A new lifestyle brand based on Discovery Channel's "Dirty Jobs" and its host Mike Rowe is seeking deals for workwear, footwear, accessories and more. The Joester Loria Group will represent the brand.

The Dirty Jobs/mikeroweWORKS brand is looking for partnerships in tools, apparel and gear, as well as interactive games and publishing. The line will be sold at mass market and outdoor/sporting goods, landscape, home improvement, mid-tier department stores and home shopping channels.

"Dirty Jobs" debuted on the Discovery Channel in 2005.

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