DFND Partners with JuJu Smith-Schuster to Release the Next Generation of NFTs

Smith-Schuster just dropped his first series of limited-edition Digital Performance Collectibles (DPCs).
License Global

September 10, 2021


DFND has announced the release of its first Digital Performance Collectibles (DPCs) with JuJu Smith-Schuster, wide receiver, Pittsburgh Steelers. 

DFND and Smith-Schuster are launching immersive, fan-first experiences, blockchain-authenticated DPCs will deliver long-term engagements and a rewards-system based on statistical performances by Smith-Schuster and his team during the 2021-22 NFL season. 

“This isn’t for everybody; we know that,” says Smith-Schuster. “But for those fans who want to go ‘next level’ with me and ‘ride-or-die’ with the team, this will be an amazing experience. It’s going to be lit.” 

The Team JuJu DPCs and rewards will include visual art, access to digital and real-world experiences, Team JuJu apparel, rare trading cards from Team JuJu’s private collection, JuJu autographed memorabilia and more. 

“Our proprietary technology and gamification engine allow us to reimagine the digital collectibles space and the ecosystem fueling it,” says Craig Amazeen, chief executive officer,

 founder, DFND. “And with a super-creator like JuJu, who is all about winning first and fan engagement a close second, we are able to deliver high-value assets, ‘ride-or-die’ experiences and a social construct for his fans and collectors while positioning JuJu and our platform for the evolving metaverse.” 

Powered by DASE technology from 

Personal Digital Spaces

, the blockchain-enabled API platform for licensing of digital content, DPCs offer on-the-blockchain certification, immutable proof-of-ownership, minimal impact on the environment and a resolution for Intellectual Property and copyright issues plaguing current NFTs. DPCs can also have enhanced value and later rewards added over time, allowing the relationship between Smith-Schuster and his fans to be dynamic.  

Smith-Schuster’s DPCs can be purchased directly on Ebay.com, eliminating the need for crypto wallets or third-party applications. In a major step forward for the accessibility and convenience to these types of collectibles, Smith-Schuster becomes the first professional athlete to create a DPC storefront on eBay’s powerful e-commerce platform. 

For more information on the Team JuJu DPCs go to 



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