Delta Children Partners with Gap

The line includes cribs and crib mattresses with accompanying crib bedding, as well as recliners, strollers, bassinets and swaddles.

License Global

November 10, 2022

babyGap x Delta ChildrenDelta Children

Delta

Children has announced the launch of the first-ever babyGap-branded nursery furniture and baby gear collection in the U.S., in a deal facilitated by

Gap’s

licensing agency,

IMG

. The new line, which is available now, includes cribs and crib mattresses with accompanying crib bedding, as well as recliners, strollers, bassinets and swaddles, with more categories coming soon.

“We are excited to work with a such an exemplary and iconic brand to produce stylish and well-made products for kids to grow up in,” says Joseph Shamie, president, Delta Children. “Combining Gap’s timeless style with our expansive expertise in the baby & kids’ industry has allowed us to create a line of products that we know parents will love. Our new collection allows us to continue providing families with a diverse range of baby and kids products to meet their everchanging needs and evolving styles.”

The nursery collection consists of key pieces including cribs, dressers, and a recliner.

“We are excited to partner

with Delta Children to introduce this new licensed category to our Baby Gap assortment,” says Adrienne Gernand, managing director, international, global licensing, wholesale, Gap. “This launch is an incredible opportunity to reach new addressable markets and connect more deeply with parents as they navigate early parenthood, furthering our commitment to growing Gap as a lifestyle brand that can deliver style for all stages in our customers’ lives.”

Designed for a generation of parents always on-the-go, the collaboration also introduces baby gear products like strollers, wagons, bassinets and a play yard.

Meanwhile, the Gap Kids furniture collection, to be launched in early 2023, consists of beds, table and chair sets, toy bins, kids’ chairs and more.