Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
February 22, 2022
Michael Graves Design has announced a direct-to-retail design collaboration with CVS Pharmacy to market a collection of adaptive home health care products.
The CVS Health by Michael Graves Design collection, an extension of the exclusive CVS Health product line, is available on CVS.com now and in more than 6,000 stores throughout the U.S.
To start the project, Michael Graves Design led a consumer research phase, collaborating with CVS, including ethnography with users, caregivers and clinicians, from New Jersey to Florida, to discover and incorporate new consumer insights.
The initial collections will consist of:
Convertible shower stool and chair
3-in-1 comfort commode
Raised toilet seat
Easy fold travel walker
"This initial collection of bathroom safety and mobility products realizes our decade-long vision of elevating the quality and dignity that consumers should expect within the home health care category," says Donald Strum, design principal, Michael Graves Design. "We are thrilled by the collaboration and the powerful change it will bring to disabled people, elders and the people who provide care for all of us."
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
Moonbug, IMC Toys Announce Strategic PartnershipFeb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024