Curaleaf's Select Brand and Rolling Stone Expand Strategic Relationship

Cannabis products “Made for Music” will expand accessibility in 2022.

License Global

October 22, 2021

2 Min Read

Curaleaf Holdings, an international provider of consumer cannabis products, has announced its Select brand has reached an agreement with Rolling Stone to expand the co-branded Rolling Stone by Select line to additional markets across the U.S. The cannabis products that are “Made for Music” will launch in California, Arizona and Massachusetts in early 2022. 

Select announced its strategic partnership with Rolling Stone last June when its line of products celebrating the symbiotic relationship between music and cannabis became available in Nevada. By leveraging Select’s resources and experience creating cannabis products across different U.S. markets, the products donning the name of the most prominent voice in music and pop culture will be available to more customers.  

Products that will launch include three vape offerings curated by Rolling Stone: a berry-forward "Overdrive" Sativa, a fruity and calming "Phaser" Hybrid as well as a complex and full-bodied "Reverb" Indica. Each cartridge contains Select’s premium Elite cannabis oil and is housed in a new, proprietary Cliq pod system. The gravity-fed pods, encased in stainless steel, utilize an "auto draw" feature and allow for variable battery voltage, creating bespoke potency experiences tailored to each consumer's preferences. 

"We are thrilled to introduce Rolling Stone by Select products to these new markets after receiving overwhelming support from our customers in Nevada," says Joe Bayern, chief executive officer, Curaleaf. "Rolling Stone has been covering cannabis with authentic, hard-hitting journalism and amplifying the synergies between music, cannabis and culture for over 50 years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption. Select has set itself apart in the vape world by constantly innovating and manufacturing the highest-quality, smoothest cartridges possible and we look forward to bringing new cannabis experiences to our customers." 

"Entering the cannabis space, we wanted to make sure that we joined forces with a brand that aligned with our core values and delivered the best possible product; we found that in Curaleaf and its Select brand," says Gus Wenner, president and chief operation officer, Rolling Stone. "Our collaboration with Curaleaf celebrates the connection between music and immersive experiences, a connection that is fundamental to the ethos of our brand, and as we enter new markets, we're eager to continue to elevate audiences' experiences."  

Rolling Stone by Select products are available in dispensaries across Nevada and will soon launch in California, Arizona and Massachusetts. For more information on product availability, visit

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License Global

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