Creative Concepts Introduces MasterChef Cookware Collection

The collection features new antimicrobial non-stick cookware.
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License Global

February 15, 2022

The three MasterChef homeware sets
Creative Concepts

Retail product manufacturer and distributor Creative Concepts, in partnership with Endemol Shine North America, producers of the competition series, "MasterChef," have announced the introduction of "MasterChef"- branded cookware sets: The Champions' Collection. 

The Champions' Collection's Silver Ion Fusion Guard Technology infuses each piece of cookware with silver ions, which have proven antimicrobial effectiveness. The titanium reinforced non-stick coating provides durability and stress-free functionality, whether a professional or home chef. All pots and pans deliver an enhanced PFOA-, PFOS- and PTFE-free cooking surface.  

The "MasterChef" Champions' Collection cookware is suitable for induction, gas, electric or halogen cooking, as well as oven-safe up to 400° F.  

"We were inspired to bring the full MasterChef experience that celebrates the passion and creativity of cooking to kitchens nationwide through innovative cookware crafted with utmost excellence and driven by family-first safety,"

says Sunny Tuli, senior vice president, Creative Concepts. "Our goal at Creative Concepts is to help impactful brands bring innovative products to market. This functional cookware will provide consumers with lasting protection and an easy, healthy and stress-free cooking experience." 

"We are thrilled to partner with Creative Concepts for an innovative line of cookware sets infused with Silver Ion Fusion Guard Technology," says Scott Shillet, vice president, licensing, Endemol Shine North America. "With this collection of high-quality pots and pans, fans will feel like a true 'MasterChef' Champion in their kitchens." 

The Champions' Collection comes paired with exclusive, easy-to-follow recipe cards crafted by finalists and winners from the culinary competition series. The collection is available on in various sets in either orange or gray finishing. 


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