Crate & Kids Partners with Domino for First Kids and Baby Collection

The line references Southern California beach culture with an East meets West Coast vibe.

License Global, Content Editor

September 15, 2021

1 Min Read
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Crate & Kids  has announced a new product collaboration with home design brand, Domino to create a line of products designed for children.  

"This modern, design-forward collection is great for different types of homes and spaces," says Sebastian Brauer, vice president, product design, Crate & Barrel. "It is very important that children are surrounded by spaces that are not only functional for parents, but also packed with joy, positive energy, optimism, color and art that inspires self-expression and this collection achieves that." 

Domino's chief content officer, Kate Berry, worked alongside Brauer in creating the collection, much of which was inspired by her California childhood and experiences with her eight-year-old daughter, Quinn.  

"From vibrant colors and graphic prints to natural materials and nods to surf and skate culture, I wanted this collection to mirror the free spirit and welcoming nature of the West coast, specifically the beach," says Berry. "All of these pieces were designed with kids and parents in mind. It gives kids the tools to organize themselves while providing parents with pieces they can put all over the home without sacrificing on style." 

Parents can choose from natural wood furniture and colorful, soft seating options. The range also features lighting, storage solutions, organic reversible textiles and accessories including wall art and pillows. The entire collection features 90 pieces across furniture, accessories and textiles. Customers can purchase the collection online now at  Crateandbarrel.com/kids/domino.  

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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