Cosmopolitan Launches Line of Pet Products

Cosmopolitan, the world’s largest young women's media brand, has announced the launch of its new COSMO Furbabies line of pet products in partnership with Ethical Products, a manufacturer of pet supplies, in a deal brokered by IMG. 

Available in the U.S. at pet stores and online retailers, the COSMO Furbabies collection consists of 17 dog toys, six cat toys, two styles of dishes, two carriers, three collections of beds, waste management supplies and a line of apparel including T-shirts, hoodies, sweaters, jackets and raincoats. 

"It's not an overstatement to say that Cosmo readers are obsessed with their pets," says Angela Kim, senior director, Hearst Global Licensing. "Given their tendency to splurge on their furry friends, we're excited to provide a collection of cute, Instagram-worthy accessories that everyone will love." 

"As a leader in pet supplies, we're excited to partner with such a recognized brand to develop a line of pet products with the design, style and trend appeal that is prevalent among many millennial pet parents," says Jonathan Zelinger, president, Ethical Products. "The COSMO Furbabies products will also resonate with a much broader audience of pet parents who adore and pamper their pets."