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February 15, 2022
The Charmsters, a diversity-based animation brand rooted in joy, inclusivity and girl empowerment, announced their seventh female-founder collaboration with Samantha Handler, founder and artist, KicksBySammy, on National Comfy Day Feb. 20.
The Charmsters x KicksBySammy collaboration inspired a snuggly blanket with hand-drawn designs by Handler, inspired by the DNA of The Charmsters.
"We are excited to work with KicksBySammy, especially after Samantha was featured in The Charmsters' #iSeeMyself campaign," says Emily Blumenthal, founder, The Charmsters and Lindsay Kaye Lippman, creative director, Kanvas Brands, in a joint statement. "The creativity and joy of KicksBySammy tied in with an incredible and colorful blanket, lends itself to everything you would want for a brand that represents inclusion and representation."
"As a young female entrepreneur, I relate to all six Charmsters with characteristics and positive, go-getter mindsets," says Handler. "The Charmsters x KicksBySammy mission's align as we both want to embolden girls of all backgrounds with the belief that passion and hard work can make anything possible. Always remember to follow your dreams no matter how big or small."
The Charmsters x KicksBySammy 50" x 60" blanket with hand-drawn designs by Handler in conjunction with inspiration by The Charmsters, is available on Kicksbysammy.com/thecharmsters.
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