Cath Kidston Partners with Beanstalk

The partnership aims to expand the furniture store into home, fashion and gifting.
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January 26, 2022

Pajamas from Cath Kidston

Cath Kidston, British lifestyle brand, has appointed global brand extension licensing agency, Beanstalk, to extend its brand into new categories in home, fashion and gifting areas internationally.     

Beanstalk will extend Cath Kidston’s footprint into new areas for families to enjoy, with a focus on key geographic markets, developed through Beanstalk’s extensive partnership network.       

“We are thrilled with the new partnership that leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways,” says Melinda Paraie, chief executive officer, Cath Kidston. “The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”  

“We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and

creative spaces,” says Louise French, senior vice president, business development and operations, Beanstalk. “The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing program.”  

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