and CAMP stores in New York, New Jersey, Dallas and Connecticut will offer one of the limited-edition candles and access the free Winter Warmup Guide that features a range of activities for parents and kids to do together, including arts and crafts, family-friendly recipes and games that inspire imagination and transform any home into a winter wonderland.
"No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy," says Linda Lee, chief marketing officer, Campbell's Meals & Beverages. "After spending last winter season preserving snow days, Campbell's is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell's soup-scented candles with the
The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and grilled cheese, while the Chicken Noodle Soup candle carries scents of chicken, cloves and buttery crackers. Once the candle has fully burned, a miniature “Snowbuddy” keepsake will be revealed.
"When we create experiences, we focus on whole family fun," says Tiffany Markofsky, chief communications officer, CAMP. "Campbell's knows the importance of bringing families together and CAMP answers the question of what families should do together. These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible and even ice fish indoors!"
The candles tap into the familiar design of Campbell's limited-time-only, stackable snowman soup cans, which made their debut in 2020 and were inspired by the brand's snowman commercial, "Snowbuddy." Campbell's Chicken Noodle Soup and Tomato Soup cans feature the snowman artwork and are available at retailers nationwide.
The candles will be available while supplies last, with 10% of net proceeds from total candle sales helping benefit Feeding America.
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