Breathe Live Explore Signs with Jewel for Licensing Representation

Nigerian artist Oris Eddu’s brand inks deal for licensing representation in multiple categories.

August 11, 2022

Oris Eddu's collection for White Stuff.Oris Eddu/Jewel Branding & Licensing

has announced its global licensing representation of Breathe Live Explore, a creative brand founded in 2019 by Nigerian artist Oris Eddu.

“We are very excited to represent Breathe Live Explore by Oris Eddu, and to expand this inspiring brand into multiple new key categories and territories around the world,” says Samira Henley, vice president, brand licensing, Jewel Branding & Licensing. “Breathe Live Explore is all about sharing positivity, mindfulness, love, acceptance, adventure and self-care through vibrant design. These are such important messages to communicate, especially now with so much stress, uncertainty and division in this world.”

Related:10 Mins with… Jewel Branding

Breathe Live Explore has garnered the attention from retailers including

Target

, who feature Oris Eddu in their Artist Series. Other collaborations include Oasis, Crate&Kids, Sand + Fog and

PacSun

Throw pillow designed by Oris Eddu reading

“As humans, the things we see, feel and interact with directly or indirectly impact us,” says Oris Eddu, founder, Breathe Live

Explore. “As an artist, my goal is to bring and share beauty and joy with the world through meaningful art, positive messaging, kind words and vibrant colors, that could do as little as sparking optimism to reminding others how worthy they are, or giving them a reason to keep going. I believe art heals, and people start to heal the moment they feel heard or seen.”

Breathe Live Explore is available for licensing globally in health and fitness, apparel, accessories, home décor, paper products and other categories.