Bioworld Acquires Hello Kitty, Weatherproof and Rachel Rachel Roy Luggage Licenses

Licensing brand, Bioworld, will launch new luggage sets in time for summer vacations.
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License Global

May 10, 2023

Mickey Mouse Luggage
Mickey Mouse LuggageBioworld


, a manufacturer of pop-culture licensed products, is set to launch new luggage collections in time for summer. The collection will include IPs such as

Hello Kitty

and Disney, fashion brands like Rachel Rachel Roy and outdoor brand, Weatherproof.

Bioworld previously partnered with luxury fashion designer, Rachel Rachel Roy, and launched the Rachel Rachel Roy travel collection in early spring this year. The collection premiered in Ross stores and hit Burlington Coat Factory floors later this season.

“Bioworld’s expansive license roster puts us at the forefront of the pop-culture travel business,” says Meggan Stasko, director, sourcing and merchandising, Bioworld. “If a retailer asks about a specific license property, it’s highly probable we have the rights. Innovation is a key component of how we approach our business. We want to wow the customer with items not in the mass market. We want to extend the consumer connection through our travel products to let the fans express their infinities

across all aspects of their lives.”

The collections will include three-piece sets, including a hard-side luggage set. Pop-culture fans can also look forward to more Hello Kitty and Weatherproof collections coming to stores and online in Q3 of 2023.

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