Beanstalk to Rep Ritz Paris Brand for Global Licensing

Global brand extension licensing agency, Beanstalk, has been appointed to represent the Ritz Paris brand. As the exclusive global licensing agency for the Ritz Paris, Beanstalk will extend the brand into various lifestyle categories through new partnerships. The partnerships will reflect the glamour and heritage of the Ritz Paris brand. The eponymous hotel was created over 125 years ago by César Ritz and has become a world-renowned luxury name with historical ties to art, cinema, fashion, literature and music. 

Beanstalk will leverage its expertise in brand extension to develop a curated collection of lifestyle products to extend the legacy of the Ritz Paris. The licensing program will bring French luxury to consumers through home décor, furnishings, apparel, accessories, fragrances and more.  

“We are delighted to partner with a premier global brand extension agency and a team that understands our truly unique brand proposition and rich heritage,” says Elodie Roux, brand and marketing director, Ritz Group. “We are convinced we have found the right team to help us further expand the Ritz universe and we look forward to seeing the exciting future that lies ahead of us unfold.”  

“We are thrilled to partner with Ritz Paris, a brand with global resonance that epitomizes luxury and elegance,” says Allison Ames, president, chief executive officer, Beanstalk. “As one of the world’s most revered brands, we believe there is significant potential to distill the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives. We look forward to carefully extending the brand’s reach with partnerships that celebrate its storied past and reflect the luxury and sophistication for which Ritz Paris is renowned.” 

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