B. Smith Enterprises Signs with Mainstream International

A line of home goods will be available at Target in 2022.
License Global

December 16, 2021

The B. Smith logo alongside the Mainstream Entertainment logo
B. Smith Enterprises/Mainstream Entertainment

B. Smith Enterprises has signed a multi-year license agreement with Mainstream International for a B. Smith branded kitchen and table home textiles collection, including chef sets with pot mitts, mini mitts, pot handle covers, and tablecloths placemats, runners and napkins. The pieces will debut at Target.com in the spring. 

The collection will offer accessible, inspiring design themes that fuse popular aesthetics from across the globe. The three styles will include the brand's signature Afrasian concept, which merges core African and Asian design elements; Spice, a fashionable home-warming style with global undertones designed for sharing and letting everyone know they are welcome; and Indigo, a modern classic with an easy elegant look that reflects the brand's founding principle, "Whatever you do, do it with style." 

"The B. Smith brand has a proven retail track record and a loyal following," says David Bennett, co-founder, president, Mainstream International. "B. Smith was a visionary

with a global perspective and appeal. She made her guests feel special, and our new B. Smith collection reflects that."  

"Mainstream International is known for providing the type of high-quality, on-trend products that are a right fit for the vision Barbara and I had for her namesake line of home décor products," says Dan Gasby, chief executive officer, co-founder, B. Smith Enterprises. "Together, we will empower the home decorator with stylish, functional, top-quality options for hosting and entertaining at an affordable price point." 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.