Monthly subscription features a variety of KONG products.

License Global

March 11, 2022

1 Min Read
31422Kong.png
KONG

AskVet has announced the launch of KONG Club, a members-only monthly subscription that gives dogs and cats KONG toys, treats and other products – and offers pet parents 1:1 vet-led guidance to manage their pets’ healthy lifestyle. KONG Club combines AskVet’s mobile pet health management platform and KONG toys. 

“KONG’s success is built upon enriching pets’ lives with play and mental stimulation that nurtures their natural instincts and brings joy to both pets and their parents,” says K.D. Frueh, president, KONG. “Our relationship with AskVet gives KONG the opportunity to deepen our support of pet parents so that KONG is a comprehensive solution. The KONG brand stands for a joyous relationship with your pet and AskVet uses Personalized Pet Plans to help guide pet parents through every step of pet parenting.” 

“AskVet believes that lifestyle drives health outcomes,” says Cal Lai, founder, chief executive officer, AskVet. “The keys to the success of AskVet’s pet health management platform are the data, AI (Artificial Intelligence) and veterinarian-designed Personalized Pet Plans (PPPs) that help pet parents manage numerous daily decisions that make up a pet’s healthy lifestyle. Your pet’s health is not static, so the KONG Club experience evolves to meet a dog’s or cat’s specific needs based on medical conditions, environment, breed and stage of life.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like