Available now, the range celebrates Arsenal station – the only Underground station to be named after a football club. The collection is inspired by the seat pattern or “moquette” that appears on the Piccadilly line trains that run through Arsenal Tube station and the allover print is seen on the pre-match jersey and top which the players will wear to warm up ahead of matches throughout the season.
There are five pieces in the range, which also includes a youth jersey matching the adult shirts and a reversible padded vest and pant, both of which have navy base color and subtle Arsenal tube station sign off.
“It’s fantastic that adidas and Arsenal have teamed up with Transport for London for this new pre-match range that reflects the story of Arsenal Tube station and the Piccadilly line moquette,” says Warren Macdonald,area manager, Arsenal Station on the Piccadilly Line. “Arsenal Station has had a deep relationship with the football club for almost 90 years and there is nothing quite like the atmosphere and excitement on a match day. I look forward to seeing fans passing through the station wearing this eye-catching, new pre-match range on their way to and from the stadium.”
As part of the campaign, adidas has also teamed up with London-based artist and Arsenal fan, Reuben Dangoor, to create and design a limited-edition Oyster card. Consumers will have the chance of claiming the card, which is pre-loaded with £15, by purchasing an article in the range via the adidas app. There is also a chance to win one via a first-come-first-served, free-to-enter opportunity for adidas Creator Club members.
“Arsenal is the only football club to have a tube stop named after it,” says Reuben Dangoor, artist and Arsenal fan. “Originally known as Gillespie Road, it was renamed in 1932, as the stop ran close to the former ground, Highbury. The Finsbury Park stop is also the most frequently used by match day fans travelling to The Emirates Stadium. To celebrate this link, I wanted to depict the old and new stations – from 1932 to 2022 and I’m hoping fans really like the product range and the Oyster card I’ve created.”
The pre-match jersey will be first seen on the men’s team in the game between Arsenal and Liverpool in the Carabao Cup semi-final second leg at The Emirates.
The range will be available across Adidas.com, in store as well as Arsenal official club stores and selected retailers.
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