The range will be donned by Arsenal ahead of the North London derby and against West Ham.

License Global

March 12, 2021

1 Min Read
adidasarsenal.png

Adidas and Arsenal are teaming with Los Angeles-based brand 424 to drop a limited-edition

Guillermo Andrade’s streetwear imprint. Arsenal’s formalwear partner will expand their partnership with The Gunners with a new range fusing Adidas’ performance product with streetwear.

According to Versus, the apparel includes red AFC, 424 and Adidas co-branding with a red keyline that highlights the architecture of the Emirates Stadium. A training jersey with the 20/21 home jersey graphic in black and carbon grey and a poncho with oversized 424 branding are two notable pieces.

The range will be donned by Arsenal ahead of the North London derby on March 14 and against West Ham March 20.

“We continue to see the sporting and fashion worlds collide, and this range is the embodiment of that trend,” Guillermo Andrade, chief executive officer and head designer, 424, told Versus. “At 424, we make clothes for people to wear on the street – literally streetwear, and collaborating with Adidas, to bring streetwear and football together is really exciting. Football was my childhood passion and still something extremely close to my heart. Having the chance to create first a formalwear collection, and now this travel and leisure range with my beloved Arsenal is an absolute dream.”

To sign up for a chance to purchase the collection, fans can head to the Adidas Confirmed app or visit Adidas and official club stores beginning March 16.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like