Lifestyle Brand Adds Three Licensees

The Be As You Are brand is expanding its licensee base with American Greetings set to debut greeting cards and Tri-Coastal Design on board to create notebooks, diaries, and stationery sets. Both lines will launch in May. Sixfifteen, LLC, is producing a broad line of accessories for ’tweens, teens, juniors, and young men and women, including bags, small leather goods, and headwear. Set to launch in July, items in the collection include everything from backpacks, handbags, and messenger bags to wallets, key chains, and coin purses. Lisa Marks and Associates, Inc., brokered the deal.